Creatine for football: what 25 years of studies actually say
In a study of top-level players, the amount of high-intensity running was clearly lower in the final 15 minutes of a match than earlier in the game. Football isn't really...
creatine + electrolytes
our first nudge product: move
The complete drink for after you move: creatine, electrolytes and l-carnitine in one stick. replaces what you sweat out, tops up what you burn through.
at nudge, we specialize in creatine.
Creatine is the most researched sports supplement there is and almost anyone who's active can benefit from it. With more than 18 years in the supplement industry, we've developed two creatine products: move, for ambitious amateurs, and gummies, for those who don't like powders.
why nudge
By definition, a nudge is a subtle push and that's exactly what we want to be as a brand. A gentle push in the right direction, so you can be better at whatever you do.
Let's be real: we make supplements, not rocket engines. Our products won't completely change your life, but they can make it slightly better.
One nudge at a time :)
creatine isn't just for the gym.
For years it was marketed at bodybuilders with very large arms. The research tells a different story — creatine is one of the most studied supplements in existence, and it works for anyone who moves regularly, thinks hard, or wants to recover better. The arms are optional.
30-day money back
If it doesn't work for you, we'll give you your money back.
We're confident in what's in these gummies. But creatine takes a few weeks to build up in your system, and individual responses vary. So here's the deal: take them consistently for 30 days. If you don't notice anything, contact us and we'll refund you. No lengthy forms, no awkward questions.
We'd rather you trust us than feel like you took a risk.
wanna learn more about creatine? Check our Good Word blog ✌️
How much body fat do you actually need? What science says about "optimal" ranges for women and men
Body fat has a terrible PR problem. For decades, the prevailing view was "the less, the better" and we treated it as an enemy to be defeated by a number...
Creatine After 30: How to Boost Energy, Strength, and Recovery Naturally
Feeling the effects of aging after 30? You're not imagining it. Research shows your body naturally starts losing muscle mass and energy production slows down around this age. But here's...
Creatine for Women - A Comprehensive Supplementation Guide
Discover why creatine supplementation is particularly beneficial for women, who naturally have 70-80% lower creatine stores than men. Learn about its effects on strength, cognition, and hormonal balance across different...
18 years of experience
We didn't start with creatine gummies. We started with a simple belief — that supplements should actually work, taste good, and not require a chemistry degree to understand. Everything we've built since has been trying to live up to that.
2008
It started in a garage in Denmark
Our first brand, Gymnordic, began the way most good things do - with limited resources, too much ambition, and a garage that wasn't really meant for this. It grew into one of Denmark's most recognised sports supplement brands. We learned early that quality and honesty about what's in the product matters more than any marketing budget. We sold it years ago.
2018
Then came Eir
Eir started as an idea for one product. It became a full production line — our own fields, our own manufacturing, full control over every stage. That wasn't the plan, but it's what it took to make something we were genuinely proud of. Today it's one of Europe's leading brands in its category, and it taught us what's possible when you don't cut corners.
2026
And then nudge
All that experience: 18 years of formulations, production, and learning what people actually want from supplements pointed toward one gap: the everyday stuff. Products that fit into normal life, backed by real science, without the gym-bro packaging. Nudge is where that ends up. Starting with creatine, because it's the most obvious place to start.